PROFESSIONAL BACKGROUND

Jessica Rodriguez is a strategy advisor with over 20 years of experience in traditional and digital media. She has launched or been a crucial part of launching, a total of 9 ventures in international markets. Jessica focuses on content, startups, business development, revenue generation, and global growth. 

 

She started her career at Discovery Channel working in international development where she helped launch several channels in Canada, Latin America, and Asia.  As a General Manager, Jessica also developed and managed international media ventures for Travel Channel, National Geographic, USA Networks/NBCU, and BBC Worldwide.

 

Most recently, she was Vice President of Content Acquisitions for Netflix Latin America and for their Global TV division where she handled content strategy, selection, and negotiations with major, mid-size, and local content providers.  In addition, throughout her career, Jessica has advised capital investment, production, and media companies.   

 

Jessica is the founder of Riehl Insights LLC, a consulting/advising practice focused on content and business development in the streaming segment.  Her international and domestic experience in a wide array of functional areas in media including sales/revenue generation/distribution, content, negotiations, operations, branding, marketing, and management gives her unique insights into how to help her clients.

 
 

jessica.rodriguez@riehlinsights.com

305-962-1144

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